We are in a very difficult real estate market now - but homes are still selling. What is making a difference? Visibility, staging and creative marketing are three keys in today's marketplace.
Visibility:
Newspapers and magazines still play a roll, but overwhelmingly people now turn to the internet when searching for a new home. Your home needs to be in the MLS, but it also needs to be on multiple websites. If your property is on Lorain Counties far westside, Erie or Ottawa County it should be listed in both the NORMLS and Firelands MLS systems. Keys to the new market - pictures, pictures, pictures and a quality panoramic virtual tour. A slide show with pictures that wiggle isn't enough anymore!
Staging:
It is important to stage your home for sale. It may not be comfortable for you - but the goal is to make the potential buyer comfortable. You want your home to feel somewhat neutral so people can picture their furniture and art in the space. Your home should feel as large as possible - eliminate unnecessary furniture and excessive pictures art and collectibles. Pay attention to the traffic patterns and "line of sight". Get an opinion from someone who doesn't live in or visit the home often.
Creative Marketing:
Price reductions in stages, the seller paying the buyers fees, and help with repairs and improvements are all becoming more prevalent. As a certified EcoBroker I am trained to market and educate the public on energy saving features - if your home has a geothermal system, extra insulation, or energy star appliances they should be marketed. Do you have a flare for gardening, your home is located in a "fashionable" neighborhood, or your homes systems are all computer controlled? Advertise it!! Make your home stand out.
There are many other pieces to the puzzle. Contact the Hisey Group LLc with Real Living Realty One today to list or purchase a home at 440-315-6000 or email at RealEstate@HiseyGroup.com.
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