N E W S R E L E A S E
Howard
Hanna Offers Innovative Home Buying Program
June
18, 2013 – Howard Hanna
offers an innovative solution for a buyer segment that is out in full force
this year, the move-up buyer who is looking for a bigger home, a newer home, or
a home in a better school district. These buyers took themselves out of
the real estate market and moving, from 2008 to the later part of 2012, because
they were afraid of the economy and unemployment, and many people had lost
equity in their homes and investment income through their 401k or other
retirement funds.
Howard
W. “Hoddy” Hanna, III, CEO of the nation’s 4th largest real
estate company, told his company in a weekly video address, “In the 5 states
where we are active, PA, OH, MI, NY & WV, buyers with the desire to move up
in their housing, or empty nesters deciding to structure down into something
more convenient for their lifestyle today, are coming into the marketplace in
rapid fire.” He added that while he’s been selling real estate for more
than six decades he has never seen an opportunity where it’s been a better time
not only to sell a home but also buy one. Howard Hanna has seen the
highest activity in the real estate marketplace in the company’s history during
the spring of 2013.
“At Howard
Hanna, we try to be innovative in how we sell real estate, so we are offering
an exclusive Buy Before You Sell program in which a buyer can use the
equity in his or her present home to buy a new home. If a buyer finds a
house he likes and wants to buy it today, but doesn’t have his house on the
market or it hasn’t sold yet, Howard Hanna Mortgage will advance 70% of his
current home’s appraised value*. This program not only lets people act
right away when they find the house of their dreams, it also makes them a more
attractive buyer as they don’t have to wait until their home sells in order to
buy. It also gives this buyer segment time to sell his home as
interest-only payments do not begin for 90 days. This is a great mortgage
program to put more people into homes and allow them to forget about the age-old
dilemma of do I sell before I buy,” said Hanna. “We, at
Howard Hanna, try to be innovators in real estate; to make it easier, simpler
and less expensive for people buy and sell homes with Howard Hanna. We
have the best Realtors, top managers and the most efficient mortgage company.”
As the real
estate market momentum continues, Hanna added that the continuation of the
lowest interest rates in the history of American real estate, as well as
escalating home prices that his company is seeing in virtually every community,
neighborhood and city where Howard Hanna sells real estate are driving forces
of the record breaking numbers. Low interest rates, which are hovering in
the 4% range, create a great opportunity for affordability and that is the
trigger for most buyers, whether they are first-time or move-up buyers.
For more information,
contact your local Howard Hanna office and ask to speak to a Finance Manager,
call Howard Hanna Mortgage at 1-800-474-4437, or visit online at www.HowardHanna.com.
Howard Hanna Real Estate Services is the #1 real
estate company in Pennsylvania and Ohio and the 4th largest real estate company
in the United States.
The family-owned and full-service real estate company specializes in
residential and commercial brokerage service, mortgages, closing and title
insurance, land development, appraisal services, insurance services, corporate
relocation and property management. With 145 offices across PA, OH, MI, NY
& WV, Howard Hanna’s more than 4,700 sales associates, management and staff
are guided by a spirit of integrity in all aspects of the real estate
process.
* Other terms and
conditions may apply. Contact a Howard Hanna Loan Officer for full details.
