DID BUYERS FIND THEIR HOME ON THE INTERNET OR IN A NEWSPAPER??

Where did buyers find the home they ultimately purchased?

According to the NAR's 2008 Profile of Home Buyers:

1997 Newspapers 8% Internet 2%
1999 Newspapers 8% Internet 4%
2001 Newspapers 7% Internet 8%
2003 Newspapers 7% Internet 11%
2004 Newspapers 5% Internet 15%
2005 Newspapers 5% Internet 24%
2006 Newspapers 5% Internet 24%
2007 Newspapers 3% Internet 34%
2008 Newspapers 2% Internet 37%

Talk about a dramatic change!

Several years ago we decided to focus the largest portion of our Northern Ohio advertising dollars on internet marketing, using newspaper and magazine advertising in only a very targeted way. Quality signage and fliers are a base that must be met. The most important marketing tool? - networking and contacts.